Advice on baby boomer buying habits

Requested in Society by SunChaser
edited by 2cent

1 Rec

Baby Boomers spend more money as consumers than any other generation at an estimated 3.2 trillion annually and 97% of them will research the Internet before making any large purchases to compare quality and prices. Some may order online or, some will find the best price at a store saving on gas and walking from one store to the other. Baby Boomers are more apt to want to buy something without all the bells and whistles as they are smart enough to know if they do purchase them it is just more that can go wrong with that particular item. Baby Boomers are demanding, shrewd and most know a fair price when they see one and will haggle if necessary to achieve a fair price on that product which keeps any business on their toes for competitive prices.